From the ‘East End’ to the Ethnic Warehouse Online

To many, ‘East End’ means London!… Petticoat Lane Market and its bargains galore!  Exciting, colourful and unusual clothing and fashion ideas from around the world, encapsulate the atmospheres and styles typical of the customer’s chosen country and ethnic roots. These ever changing choices, plus, of course, irresistible bargains, are essential reasons why tourists continue to be drawn in their thousands to London’s pulsatingly colourful East End. So to East End in Skipton where Joan Garwell started her fashion business nearly 40 years ago. In that time Joan’s shops  have become ‘must call’ destinations for anyone visiting the historic town of Skipton, on the edge of the Yorkshire Dales. There, you will still find her shops packed with hundreds and hundreds of ‘ethnic’ garments, kaftans in fabulous designs and colours, ponchos, kurtas and for the men, ‘grandad’ shirts. Her shops in the town are always ‘buzzing’ with people looking for, and finding a great bargain on the packed racks.

Outside EastEnd in Skipton Town Centre

The busy, inside of East End in Skipton with hundreds of kaftans, kurtas, ponchos and bright scarves on the racks

Nearly 20 years ago Joan was one of the first retailers to see the potential of the internet and selling her kaftans direct to customers online, so people who, for whatever reason, would not be able to visit her shops in Skipton, would be able to find her shop on the world wide web and buy beautiful kaftans online.

It’s fair to say Joan’s ‘Ethnic Warehouse’ website has become one of the most popular and busiest websites selling a range of kaftans and ethnic clothing direct to customers not only in the UK but worldwide. Her customers love the fact that Joan has maintained her original ethos of providing a varied and ever changing range of kaftans and ethnic garments but most importantly at great prices, with kaftans on average costing only £10 each, which is considerably cheaper than most major sellers.  So her thousands of customers buy from Ethnic Warehouse again and again.

Joan relaxing on a buying trip  in India

We invite you to view a selection of our stock, ‘Click’ to see the full range and then, if you wish, purchase, it’s generally so simple, one size, one price, one postage cost

Happy kaftan shopping!